How to Create Buyer Personas For Your Business

Discover best practices to develop your buyer persona and create well-formatted buyer persona profiles that will help to achieve a better return on investment (ROI) on your campaigns.

What Will You Learn?

With our free, customizable buyer persona template, you will be able to easily organize your persona research and create your very own buyer personas.

Once you complete your buyer persona profiles, take the time to share them with your team. Achieving this harmony puts everyone in the company on the same page with respect to messaging and communications.

This template includes tips and tricks for:

Formatting your persona research in a compelling way.
Presenting your new, finalized buyer personas to your company.
Using your buyer personas for segmentation, content mapping, and lead nurturing.